SPRINGDALE, AR – May 06, 2009 – To meet consumer demand for quick and easy home-style meals featuring on-trend flavors, Tyson Foods, Inc. is expanding the dinner meats category with four new, innovative varieties.
Available fresh in your grocer’s refrigerated meat aisle, the newest additions to the Tyson® Fully Cooked Heat ‘N Eat Dinner Meats line include Braised Beef Brisket with Mild Chili Sauce, Pork Loin in Sweet & Tangy BBQ Sauce, Beef Steak Tips in Burgundy Sauce and Beef Brisket in Fire Roasted Onion Sauce. Made with the highest quality beef and pork, the new flavors are slow simmered, perfectly seasoned and ready in less than five minutes, giving busy couples more time to connect over a delicious dinner for two.
“With more than 85% of consumers eating out less often[1], our new Fully Cooked Heat ‘N Eat Dinner Meats varieties will help busy consumers find convenient, homestyle meal solutions,” said Rachel Marler, director of marketing for Tyson Foods, Inc. “We believe that expanding the dinner meats line gives consumers a change of pace and allows them to enjoy unique, zesty and ethnic flavors without spending all day prepping in the kitchen.”
About the New Tyson Fully Cooked Heat ‘N Eat Dinner Meats Varieties
- Tyson Fully Cooked Braised Beef Brisket with Mild Chili Sauce features rich, deep flavors of mild chipotle and ancho chili peppers, roasted tomato, cumin and coriander on a tender beef roast perfect for shredding or slicing. Consumer focus groups have indicated that the tender meat and flavoring are perfect for tacos or enchiladas.
- Tyson Fully Cooked Pork Loin in Sweet & Tangy BBQ Sauce includes high quality, slow-simmered pork loin in a hickory smoked BBQ sauce. The moistness and tenderness were appealing to the focus groups, as was the consistency of flavor.
- Tyson Fully Cooked Beef Steak Tips in Burgundy Sauce contains tender cuts of beef rubbed with fresh thyme, cracked peppercorn and a touch of mustard, slow cooked in a rich simmering sauce of mushrooms, burgundy wine and all natural beef stock. Consumers said the addition of mushrooms to the burgundy sauce makes a winning combination.
- Tyson Fully Cooked Beef Brisket in Fire Roasted Onion Sauce features tender beef roast paired with a caramelized sweet onion sauce that can be carved or shredded. The overall flavors that complimented the beef were noted by the focus groups.
The new Tyson® Fully Cooked Heat ‘N Eat Dinner Meats products are sold in 17-ounce packages, contain no preservatives and are vacuum sealed for freshness. All varieties can be heated in a microwave oven in four minutes or in a conventional oven in 20 minutes.
Dinner Meats Product Fact Sheet
[1] 2009 New American Diner’s Study, Restaurants & Institutions
About Tyson Foods, Inc.
Tyson Foods, Inc., founded in 1935 with headquarters in Springdale, Arkansas, is the world’s largest processor and marketer of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 107,000 Team Members employed at more than 300 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.